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Sunday, 31 January 2010

Man, that Michelangelo had an eye for detail.

Ian Anderson*
Feedback From Ian:
seldom is something so enjoyable so wrong :-) the reason it's wrong is because like hansel and gretel it doesn't leave a trail. the reason for the creative in the first place is lost in the second case. it was a witty punchline without the pre-amble so it was a witty response well presented and immediately one of the posters we were drawn to when we hung them in the studio but when you really look at it against the brief it not only doesn't announce that jethro is my new name but it doesn't explain it either... so it only works in the context of me knowing why it's been sent.

Monday, 25 January 2010

Stonewall Brief "Get A Grip"

Initial Brief.
The next General Election will be held no later than Thursday June 3rd 2010. Stonewall wants to produce an eye-catching persuasive awareness campaign to encourage people to register and use their vote.
It would be worth investigating how current political parties encourage people to vote. And there’s an opportunity to organise some primary research to find out what would encourage people to vote.
Remember that as a registered charity Stonewall is politically neutral. They work with all the political parties and so the creative thinking must not be biased towards one party in particular.
Initially we were asked to create a postcard to encourage people to vote.
"A democracy without voters is like a bike without handlebars. Get A Grip."
(Postcard Design/Georgina Carroll, Sophie Jane Pickup, Frankie Baird.) Pre-Campaign. Taking inspiration from the original postcard, we wanted to create a political campaign but avoid the negative connotations of politics. A campaign, which would appeal to students (18-25). We decided to host our own election, and for this we needed promotion. We were keen to avoid a corporate look, much the opposite, we wanted to subtly hint towards politics, but not throw it in peoples faces. We needed to create enough intrigue for people to tun up, without giving away the purpose of the event. If we could succeed in getting people to take part, this would give us a real insight into how successful our promotional approach was.
Teaser Poster.
Teaser Postcards.
The 'Not So' General Election.
The election is all about choice, and in Britain we are lucky enough to have the right to vote. Once people arrived at the event, we wanted to try and get them to understand what it would be like if they couldn't vote. Therefore the ballot papers were designed to take away the participants right to choose. Each ballot displayed the name of just one political party. The only choice given to the participant was whether they would be 'voting' of 'not voting.' The ballot instructed the participant to tear off the coloured strip and place it in one of two ballot boxes. Participants would then get to keep the rest of the postcard as a souvenir of the day.
Souvenir Pop-up Ballots.
(design by Nina McNamara)
The card reads "I went to the general election and all I got was this lousy Pop-up postcard"
A number of results could prevail from this experiment.
  • Would the participant 'not vote' as a rebellion against their loss of choice?
  • Would they vote regardless of which party they got?
  • Would they refuse to vote completely?
  • Most importantly, Would having their choice taken away persuade them to value their vote in the real general election?
Key purposes to the event:
  • Test the impact of our teaser posters/postcards, by analysing the response to the event.
  • Creating an experience for participants, so they can interact with politics and feel involved on a personal level
  • Using this interaction to really make people understand the importance of voting.
(Photography: Jen Hingley)
When the participants had finished voting, they were asked to read this exit poster, to re-inforce our message of how it feels to have 'choice' taken away, ensuring they understand why they have taken part in our 'experiment.'
(Poster Design-Jen Hingley)
We wanted people to become involved within a voting 'experience.' Everything from the Facebook group, Teaser posters/postcards, The Alternative Ballots to the Polling Station Itself, were designed to involve participants in a unique way, and to keep them intrigued.
Using the statistics we gathered from the 'Election Day,' we created follow-up posters. and booklets. These still carry the signature 'Ballot slot' as seen throughout. This links with, and try to incorporate, the 'experience' of the day into a poster in order to encourage voting. We generated a follow-up pack, which will contain ephemera from throughout the project and re-inforce the idea of creating souvenirs and collectables related to the election.
Voters will become more like fans, Politicians more like celebrities.
Follow- Up Campaign.
The event was essentially market research, but not only that, we felt it was important to show the public how we used the information they had provided, and keep them involved.We generated posters using the statistics, and the 'comments' we received from participants about the event.
Poster Design Jen Hingley
Poster Design: Nina McNamara
(Booklet Design: Nina McNamara)
3 postcard pack.
We also created a promotional pack. We wanted to stay in keeping with our guerilla style of working. The pack contains
  • Follow-up fold out poster
  • A booklet explaining the whole campaign from start to finish
  • follow-up postcards of the Polling station
  • 3 pack of postcards showing participants
  • Souvenir rosette (a re-creation of those worn on the day)
  • The Alternative Ballot
Promo-pack
Design: Sophie Jane pickup, Georgina Carroll.
Comments.
  • " Really Makes you think, Do I have a choice?Mind Games"
  • "I think the campaign works, it reminds me of the importance of personal choice- but we have to interact to understand how we feel when our choice is dicated for us. Great!"
  • "The display made me very angry, I didn't have a choice. Sterling work all round, especially that sex-pot who gave out the ballots!yum x"
  • "The most important thing I do, voting was so hard won by our forefathers/mothers. Why do young people not vote in large numbers?"
  • "Very thought provoking"
  • "I vote therefore I am"
  • "Great Idea, but bossy polling station attendants..."

Tuesday, 19 January 2010

Lou Reed.

Screen Shots From 'It Felt Like a Kiss'

A Good Wife Guide (The Film)

Here is an animation I did to try and animate 'A Good Wife Guide' from a layout project I created in first year. I wanted to state three rules and try to portray them using moving image, I wanted to stay ture to the handmade collage nature of the original project and the authentic 'worn' look of the 19403/50s ephemera I have collected. The animation is a little fast, and here the example is small, but hopefully it gives you an idea. NM Music courtesy of 'It Felt Like A Kiss' and Jay-z

It Felt Like a Kiss!WATCH ME.



Just had to post this, as the film from the fascinating collaboration between Punchdrunk, Adam Curtis and Damon Albarn has become available to watch once more on bbc I-Player. The film was shown in snippets on various screen within different settings ; i.e living rooms, c.ia offices etc, and then the whole story comes together as the audience sit in a discarded party tent to watch the pieces fit together, waiting for the dream to end and the nightmare to begin. The beautful thing about the film is that it doesn't appear to have clear start or end, the film plays loop and the audience experience it at varying start points, yet the film still makes sense.
"I think we can get down into what a woman wants to feel, which is daring and a little bit...she wants to get away with something..if she has a chance to get away with something she wants to get away with atleast."
http://www.bbc.co.uk/iplayer/episode/p003x62n/Adam_Curtis_It_Felt_Like_a_Kiss_The_Film/

Sunday, 17 January 2010

Rubix/Interpretation.

A Group effort.
We began with three filters;
  1. -The Half; Photography by Simon Annand http://rubix66.blogspot.com/2009/12/half_02.html
  2. -A Luxury Christmas Hamper.
  3. -Busby Berkely. http://rubix66.blogspot.com/2009/12/busby-berkeley.html
We also got allocated a quote;
"Man does not live by words alone, despite the fact that he sometimes has to eat them" - Adlai Stevenson.
We were united in the belief that the quote represented the idea of correcting ones own mistakes or admitting when you are wrong. However each person had a slightly different idea of how this could be represented.
We had to create a pitch for each filter, and each must be relevant to our allocated quote.
The Half:
The exhibition contained black and white photography, which showed actors during the last 30 minutes before curtain up. We decided to take the idea of something transforming within an allotted period of time, just like the actors did. The making of the work would be 'the half', and the work itself would be the 'performance'. We also liked the idea that within a group we could each have our own input, yet create a collaborative piece, so bearing in mind the quote, we decided that each of our individual inputs could be excercised, and as each person took turns in transforming the work, they would essentially be correcting the previous persons 'mistakes' in order to put across their own interpretation of the quote.
The Luxury Christmas Hamper.
We decided that a hamper could be defined as a device for the transportation of something. A hamper is something you put things in, transport them, and then take them out. When we added the meaning of the quote into our thought process, we decided that 'The Hamper' did not have to be used in a conventional sense i.e for food, but could also be used for the transportation of words. When words getted passed on or 'transported' from person to person, often they can change, things can be mis-heard, mis-interpreted and mis- repeated. This was something we wanted to explore. We were also intrigued by the difference between what people say and and what people mean. therefore could we create a device where the 'input' is what someone says and the 'output' is what they really mean.
Busby Berkeley.
We enjoyed the decadence of the Busby Berkeley films we researched. From his idioscyncratic style we took the idea of synchronisation and uniformity, as well as an indulgent and decadent tone. As with the other two filters we had to relate the filter to the quote, therefore we took the idea of 'eating your own words' literally. At first this idea seemed as though it was in danger of being a cliche, but we thought, Why not? For once we might want our work to be deliberately cliched, a deliberately literal response to the quote. For this we decided to host a dinner party. The invites read: 'You are cordially invited to eat your own words.'

For this idea we planned to host a dinner party, in which we would create a dinner table, as decadant as a Busby Berkeley and record the whole affair from a birdseye view. We decided that the food should be words, and these words would be confessions of mistakes we ourselves had made; we envisaged sinful spaghetti, jealous jelly, ignorant ice-cream or double crossing cheesecake etc. the specifics were un-clear but the idea was strong, we could generate a lot fo diverse work during one sitting. We wanted to mess with location and peoples social inhibitions as well as making the project interactive by perhaps hosting the dinner party in the park or a lift.
After pitching our ideas, our 'client' chose 'The Half ' filter, being honest with ourselves, we really wanted to get the Dinner Party idea, this is an obvious lesson in 'Pitching'- we need to learn how to get the client to choose the idea we want them to.
A Six Sided Affair.
Straight away we jumped nto the project, and organised a group 'Layer Tennis' session. Armed with a stopwatch, a soundtrack and a vast array of craft materials, with our research about the quote in mind (see blog), we began. We each started writing on paper, things we regretted and threw that into the mix also. At first we gave each other 30 seconds each to make our 'mark' on the page, obviously the result was poor, therefore we upped the time limit to five minutes, this meant that our response could be instinctive, but not over thought- out. We decided as a whole the page was very clumsy and dis-pleasing to the eye, but we used a viewfinder to try and pick out some of the more sucessful aspects. We repeated this same process a number of times, and ended up with a large body or truly collaborative work.

We then needed to decided how to develop the work, to narrow it down slightly to make it more relevant. We held another session of 'layer Tennis,' this time we were not just trying collide every persons input together, but trying to cover up the last person's work completely, discrediting it as a 'mistake.' One person would create their interpretation of the quote, the next would try to completely cover it in whatever means possible, and then next would do the same etc. We then decided to each 'admit when we were wrong; and try to 'reveal' the work underneath again, in order to discover the best bits.

Refinement We decided we needed a way to bring all of these strands together, therefore we decided to each create 6 circles, using the work we had made. We would hav 36 circles in total and would display these in a square (rubix) on the window, this was a way of showing individual and collaborative inputs in a uniformed way. it was impossible to define who did which work, but it was clear there were 6 different inputs.

Chinese Whispers
As another way to output work, we decided that it was approriate to play chinese whispers with the quote. Here is the outcome of 6 random individuals. http://rubix66.blogspot.com/2009/12/amanda-only-has-one-leg.html
We each took a 'whisper' and created out own response to it, these then formed 6 screen printed posters in six colours.
http://rubix66.blogspot.com/2010/01/posters-hand-type-option.html
Zine. < We wanted to create a buzz around ‘Rubix’ as a collective, to try and get people more than just interested, but EXCITED. We had already created business cards, a blog and posters, centred around ‘Rubix’ but we needed something to represent the concept of the project and also to reflect the tone of ‘Rubix’ as a group. An effective way to collate research, process and group comraderie was through a handmade ‘fanzine.’ Then text used in the zine comes from parts of the blog, comments made in group sessions, a game of chinese whispers, and from general warm- up excercises throughout the project. Each member of the group appears by name. There is not a separate section for each person, everyone’s contribution exists in harmony with eachother. Our emphasis is on the group not the individual.We chose this handmade format as we felt the tactile nature of the zine and the photocopier publishing emphasised the way the work had been generated throughout.