Channel 4

Every channel has it's own personality. Factors to consider:

• Logo
• Idents
• Soundtrack/Jingle
• Programme announcements
• TV guide
• Website
• Merchandise
• Billboards
• Posters
• Promotion
• Target Audience

etc...

Channel 4

Every Channel has to start somewhere. The first voiceover ever heard on Channel 4 was that of Paul Coia he said : "good afternoon.It's a pleasure to be able to say to you: Welcome to Channel 4"

The soundtrack of channel 4 was 'Fourscore' composed by Lord david Dundas, and can be found here: http://www.youtube.com/watch?v=S8-_8Pc-YGk

The first programme to air was Countdown and the first person to be seen on channel four was Richard Whiteley and second, and first woman was Carol Vorderman.

Original Channel 4 Logo (1982)

Creative Director: Brett Foraker.

"Recapture the boldness and dynamisn of the original logo from 1982, in a thoroughly 21st century way"

Reflect channel 4's uniques values, the forefront of contemporary design.

Big, Bold, Engaging.

Children of Channel 4-

E4, More4, Film4, 4Music