Royal College of Art, Gulbenkian Galleries, Kensington Gore, 19th July 2010A major retrospective exhibition of the work by one of the most influential graphic designers of the 20th century.
I first became interested in ROMAN CIESLEWICZ's work when researching collage artists for my dissertation. I found that much of the work I could relate to my own collage work, and I admired the precision and composition of his work, which is predominantly hand made. Cieslewicz is a polish designer and I had come accross his work when looking at polish poster design, only now have I been able to put the work to a name.
Plakatodrom (Welcome to the Posterdrome)
Plakatodrom was Cieslewicz's name for Poland, describing the country as 'the largest testing ground of the poster in Europe.' Film posters in the West were often vehicles for Hollywood stars, however within Polish poster design, the same films could be promoted but with a personal even idiosyncratic style.
Cieslewicz belonged to the second genration of 'the Polish poser School' ( a loose alliance of modernist designers) He began his career in the 1950's when communist censorship was being relaxed and experimentation was welcomed. Cieslewicz gained a reputation for extraordinary surreal images. I have been influenced by Cieslewicz's posters, whilst devising posters for my current summer project.
"A Poster is an idea. This is what matters. An idea can excite, can be intriguing... it was marcel Duchamp who said "an image, which does not provoke is unworthy" and he was right. We are surrounded by images. We are hit by tens of thousands of advertisements every day. We may or may not accpet them, The image is not neutral. It cannot be. It must shout, it must intrigue, it must do something which enables us to think.' - Roman Cieslewicz, 1978.
Ty i Ja was first published in 1959. Cieslewicz was the first art director of 'Ty i Ja' which translates in English to 'You and I.' Under Cieslewicz's art direction the magazine had a remarkably idiosyncratic nature. The magazine featured advertisements (designed by Cieslewicz) for products which were almost impossible to obtain and fashion spreads were 'borrowed' from 'Elle' and 'Vogue', and distorted by the likes of butterfly wings and irreverant doodles.
The Double Life Of An Art Director
After Cieslewicz moved to Paris in 1963 he embarked on an impressive career in periodical publishing and advertising. Working for the likes of Vogue and Elle, the very magazines, which he had borrowed imagery from for 'Ty i Ja.' He was also made art director of MAFIA, a celebrated advertising company established by Denise Fayolle and Maime Arnodin. Cieslewicz worked for corporations and commercial chains alongside photographers, Helmut Newton and Guy Bourdin.
The late 1960's were angry years in France. In contrast to his commercial work, Cieslewicz created powerful covers for the art magazine 'Opus.' Infected with radicalism, Opus, protested against the 'Alice in Wonderland' world of advertising and celebrated the vibrant life of contemporary Cuba and the Soviet Union in the 1920s.
In the 1970s Cieslewicz became a freeland designer and illustrator. His double life is summed up by this quote 'I work for institutions who pay me, in order to be able to work for those who have no money.'
Forefather's Eve (Dziady), 1967.
This poster has become an iconic image in the history of The People's Republic Of Poland.' Designed to promote Adam Mickiewicz's nineteenth century poetic drama, Forefather's eve (Dziady). the poster is a symbol of the simmering frustration of Soviet Controlled Poland.
One aspect of Cieslewicz's work, which particularly struck me was his photocollages. After 1984 Cieslewicz simplified his collages,yet still linked humour with anguish and reality with fiction to 'trigger' perception and 'sharpen the eye.' I particularly enjoy 's use of renaissance imagery, combined with contemporary imagery. This not only resonates with some of my own collage work but also amuses the viewer creating a provocative and playful composition
Playboy de la Sixtine (Playboy of the Sistine chapel), 1982
a series of 'centred collages', which play with lines of symmetry to create mirror images. What is missing or obscured is as significant as what is visible.
A Constructivist in Paris
Cieslewicz collaborated with the Centre Georges Pompidou to explore the art of european art in the 1920s, Cieslewicz proved remarkably skilled at reinterpreting the graphic language of consructivism in the manner of Alexander Rodchenko.
The Politics of the Image
Cieslewicz described his work as a form of 'Visual Journalism'. He created an entire series called 'Pas de Nouvelles - Bonnes Nouvelles (No News is Good News). During a stay in hospital Cieslewicz followed the news and noted down imagery, which he later cut out from the press. Combining grainy news photographs with short epigrams, Cieslewicz pointed to the violence of the images. Press imagery seems to be an invaluable resource for collages artists (pre computer age). Many Berlin Dada artists such as Hannah Hoch, admired and ridiculed press material. Perhaps the use of this medium is an effective way to create on the pulse work, which comments on or distorts the current.