Monday, 22 November 2010

Preliminary Thoughts on a Surrealist Menu.

I like the idea of written thoughts and scribbles, rough sketches and expressions on a page, being taken into 'formal' typography. Expressive typography that really lives and breathes what is being written. (see pics)
Surrealism is said to be the 'total liberation of the mind.' In terms of the typographic restaurant brief thought about how the actual act of choosing something on a menu is taxing on the mind and is definitely not liberating.
What if a menu didn't list endless dishes and side orders, extras, specials, appetisers etc, but rather provoked a feeling or thought. A menu could be descriptive of the sensory experience of eating/drinking, and by simply reading or reciting the menu, would be sufficient in providing the sensory experience. Does a surreal restaurant have food?or is the food in the mind of the consumer? Is it fair to say you could be full if you imagined you were full?Does imagining eating and going through the sensory experience replicate actually doing it, or perhaps enhances it? What if the menu was instructional, a script perhaps? the guest would be instructed to read from the menu and whatever they said would be what the received on a 'plate' (or not as the case may be).
Richard Hamilton, typographical represention of Marcel Duchamp's 'The Green Box"
Robert Brownjohn, instructional poem on NYC

No comments:

Post a Comment