Ian Anderson*Feedback From Ian:
seldom is something so enjoyable so wrong :-) the reason it's wrong is
because like hansel and gretel it doesn't leave a trail. the reason
for the creative in the first place is lost in the second case. it was
a witty punchline without the pre-amble so it was a witty response
well presented and immediately one of the posters we were drawn to
when we hung them in the studio but when you really look at it against
the brief it not only doesn't announce that jethro is my new name but
it doesn't explain it either... so it only works in the context of me
knowing why it's been sent.
Posts
No comments:
Post a Comment