Sunday, 31 January 2010

Man, that Michelangelo had an eye for detail.

Ian Anderson*
Feedback From Ian:
seldom is something so enjoyable so wrong :-) the reason it's wrong is because like hansel and gretel it doesn't leave a trail. the reason for the creative in the first place is lost in the second case. it was a witty punchline without the pre-amble so it was a witty response well presented and immediately one of the posters we were drawn to when we hung them in the studio but when you really look at it against the brief it not only doesn't announce that jethro is my new name but it doesn't explain it either... so it only works in the context of me knowing why it's been sent.

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